Concept Award

Design the Future. Qualify. Be Seen.

Legacy in Action

The Green Concept Award recognises forward-looking product and service concepts from around the world that are not yet available on the market. It focuses on design quality, innovation, impact and convincing approaches to sustainability.

The international specialist jury assesses all submissions against transparent criteria. The Green Future Club’s support for young talent is backed by the IKEA Foundation.

Who Can Submit?

  • Students and graduates within six months of graduation with concepts not yet available on the market.
  • Start-ups, companies, design studios, universities and project teams with concepts, prototypes or development projects not yet offered on the market.
  • Teams made up entirely of students may enter as student submissions. For joint projects with companies, the organisation with the highest annual revenue determines the participant classification.
  • Products already on the market must be submitted to the Green Product Award, even if the person submitting is still a student.

 



Perspectives & Benefits

Why Participate?

  • Recognition as a Finalist or Winner, with the relevant Green Concept Award badges and communication materials.
  • Individual expert feedback on design, innovation, impact and sustainability potential.
  • Project profile, media exposure, public voting and the opportunity to be featured in the Green Trend Book.
  • Exchange with an international network spanning research, design and business.
  • Free concept submissions for eligible students and graduates within six months of graduation.
The Concept Award recognition applies to the development stage assessed. If the concept becomes a marketed product, the Green Product Award offers a route to product-specific certification and seal use.

Award Process
1. Create a profile in the award portal.
2. Submit a concept not yet available on the market.
3. Undergo a formal preliminary check and assessment by the international specialist jury.
4. Receive Finalist status if the requirements are met.
5. Participate in the public vote as an eligible project.
6. Receive individual jury feedback and the communication materials associated with the recognition.
7. Celebrate the Winners at the award ceremony and share their achievements.







Categories

Submissions are accepted in 14 categories.
Each category distinguishes:

Check the category page links below to find your own category and explore last round’s finalists and winners.


Green Concept Award

Schedule 2026/27



6 February 2026 Announcement of All 2026 Finalists
25 February 2026 Jury Meeting
May 28, 2026 Award ceremony & summit in Berlin

Award 2027:
17 September 2026 Early Bird Deadline (30% discount for Product Compliance Check-up included)
17.11.26 Regular Bird deadline
08.12.26 First Finalists announced and public voting opens
17.01.27 Final submission deadline and public voting closes
17.02.27 All Finalists announced
Late March 2027 Award ceremony in Berlin

Teams can explore e-learning courses at Normina for companies and universities, focused on Green Deal regulations like EPR and ESPR.

For inspiration, discover the Award’s annually published Green Trend Books.


Fees

Students and graduates up to six months after graduation may submit concepts not yet on the market in their own name free of charge. All other Concept submissions are subject to the published €450 submission fee. Established companies with annual revenue exceeding €1 million undertake, upon submission, to pay the €1,450 Finalist Package fee if successfully certified as a Finalist. Start-ups are exempt from the Finalist Package fee. All amounts exclude VAT. >>To the fees


Expertise in Design, Sustainability, and the Market

The International Expert Jury

An international jury of experts in the fields of product development, design, sustainability, materials, research, communication, and marketing evaluates the submissions based on transparent and publicly available >> criteria. An overview is available on the >> jury page


Criteria & Submission

The jury evaluates all projects against seven criteria: Overall Approach, Elaboration, Impact, Market, Design, Innovation and Sustainability. The assessment is based on the information and evidence submitted. All criteria, weightings and point thresholds are published on the >> Criteria and Scoring System page.

Ready to submit?
Use the >> Submission Guidelines to prepare your project in a structured manner. You can then create your profile and upload your documents directly to the portal. >> Register now

If you have any questions, you can reach our team at service@gp-award.com.


Overall rating

Approach
The originality, reproducibility and credibility are assessed.

Elaboration
Evaluated are the complexity of the analysis, the quality of the preparation and the way of implementation.

Impact
The potential for positive impact on the environment and/or society is considered.

Subject-specific reviews

Design
This is about the design as an overall approach with the following criteria: aesthetics, user-friendly functionality, economic and ecological constructions, possibly the interaction of product and packaging. The quality of communication with the consumer about sustainability is also considered.

Impact
To assess the innovation, it is examined whether a problem / need (better) is solved, the scale of what is new and how relevant it is. When submitting concepts, there is an additional focus on the respective business model.

Sustainability
Assessment takes place along all phases of the life cycle (concept / pre-production, production, distribution, use, reuse). Information on the material used is considered separately, as well as information on the production conditions.

Organized By

White Lobster: Organiser
Organisation, submission platform, award delivery and international award communications.

International specialist jury: Assessment
Independent experts evaluate submissions against published criteria.

Green Future Club: Network and support for emerging talent
The non-profit club promotes exchange in sustainable design and supports young talent, including with the backing of the IKEA Foundation.